Change is not an option, it is inevitable
We have already crossed several planetary boundaries and are rapidly approaching others. Each year, we produce more than 100 billion garments, while we dispose over 48 million tons of clothing of which 73% goes straight to landfill or incineration. With global fashion consumption projected to grow 62% from 2015 to 2030, so will its associated environmental footprint. At the same time, the fashion industry needs to reduce its emissions with 50% by 2030 to align with the 1.5-degree pathway. This means there is a huge gap to close. Accelerated adoption of recycled cotton by the industry is one of the key strategies that can be applied to achieve this ambitious target.
Ellen MacArthur Foundation, A New Textiles Economy: Redesigning fashion’s future, 2017.
Global Fashion Agenda and BCG, Pulse of the Fashion Industry, 2017
McKinsey & Company and Global Fashion Agenda, Fashion on Climate, 2020