Collaborations

French emerging designer Hugo Dumas has been named a joint winner one of the joint winners of the prestigious Redress Design Award 2025, the world’s leading sustainable fashion competition. His five-look capsule collection was unveiled on Thursday, 4 September, during Hong Kong Fashion Week, which also marked the event’s 15th anniversary.

Primark’s “In Denim We Can” campaign, launched in September 2025, showcases Primark's new denim collection. All featured jeans are made from recycled cotton or cotton sourced through the Primark Cotton Project. Many items in the collection were made with Recover™ recycled cotton fibers.