Helping closing the loop on fashion
"At Primark, we believe that fashion should be more sustainable but that this shouldn’t come at a higher price. We are working with innovative partners like Recover™, who have been a leader in closed loop recycling for over 70 years, as part of our Primark Cares initiative to help make sustainable fashion affordable for everyone." - Primark’s Director of Primark Cares, Lynne Walker
“Recover™ is helping to close the loop on fashion, by recycling textile waste into fibers which are spun into yarn and then knitted or woven into new textiles. This creates low impact, long-lasting and high-quality products that can be worn and loved into the future. We are thrilled to be working with Primark on this new range, made with our recycled cotton.” Recover™ Chief Sustainability Officer, Helene Smits.