Rooted in Circularity
is a visual storytelling experience by renowned photographer Estela de Castro that documents Recover™ and the Ferre family, and the core values that they uphold.
At the heart of Recover™, the leader in mechanically recycled cotton, is a family's legacy of building a more sustainable future together.
THE PROJECT'S ROOTS
Highlighting the unseen side of fashion to spark a worldwide conversation about the clothes we wear, where they come from, who made them, and their impact on the world we share.
Capturing the intersection of materials science and fashion, so we can connect people with real world solutions. According to the Ellen MacArthur Foundation (2021), less than 1% of textile waste is recycled into new textiles. We’re here to change that. The future of circular textiles, and circular fashion, is here.
ABOUT RECOVER™
We are on a mission to help create a by solving one of the world’s biggest environmental issues: textile waste.
We have perfected the art and science of handcrafting premium recycled cotton fiber over 75+ years, across four generations. Today, we offer a scaled solution to transform textile waste into low-impact, high-quality recycled fiber.
Take a journey through time with us from our humble beginnings in southern Spain in 1914 through to investments from STORY3 Capital and Goldman Sachs and the global expansion of Recover™.
OUR HERITAGE
We wanted to capture this innovative essence that has spanned across the Ferre family for generations, so we turned to master storyteller, Estela de Castro.
Rooted in Circularity | Recover's Heritage
ABOUT ESTELA DE CASTRO
Visual artist. Photographer. Social & environmental activist.
The first female photographer to take the Spanish royal family's official portraits, Estela de Castro is a pioneering visual artist whose brutally honest work highlights some of today's most important social & environmental issues. Her work has been featured in Forbes, Esquire, The Times, as well as top-tier national publications.
