Recover™ wins in the 2024 Just Style Excellence Awards in the category Marketing

Recover™ is a Category Award Winner Marketing in the 2024 Just Style Excellence Awards.

We were recognized for our strategic marketing initiatives, which helped elevate brand awareness and affirm our status as a leading Ingredient Brand in the circular fashion industry.

Just Style acknowledged our meaningful collaborations with global brands as part of this success. Our campaign with C&A for their Spring/Summer collection, which included a joint photoshoot, video, and social media campaign, was highlighted as an exemplary model of how strategic brand partnerships can enhance brand awareness and consumer education.

Just Style also praised our engaging digital content, informative hangtags, and interactive tools, such as the Recover™ savings calculator, which have been instrumental in educating the market about the significance of circularity in fashion.

Our Senior VP Marketing, Boris Mercier, commented:

"We are incredibly honored to receive the 2024 Just Style Excellence Award for Marketing. Over the past three years, our team has worked tirelessly to establish Recover™ as the go-to ingredient brand in sustainable fashion. By building a strong, innovative brand identity and executing a fully integrated communications strategy, we’re helping brands and retailers navigate the complex path toward a more sustainable and scalable future.

Our commitment to delivering elevated products and reshaping perceptions around recycled materials ensures that neither brands nor consumers have to choose between quality, style, and sustainability at scale. This recognition fuels our mission to enable large-scale sustainable change in fashion through business value and inspiration.”

Visit our awards page for more information and updates about our industry recognitions. Read the news on Just Style's website.