Lands’ End, the classic American lifestyle brand, has collaborated with Recover™, to launch a low-impact denim collection using recycled fiber. The two companies have partnered together to develop timeless denim styles for both men and women, all of which incorporate 20% of Recover’s recycled cotton fiber produced from textile waste scraps.
Timeless styles with a low environmental impact
Using recycled fiber, such as Recover™, significantly reduces the environmental impact of the garment compared to apparel made with virgin fiber, and this collaboration shows how textile waste can be integrated back into the system to create a more sustainable production model.
“We're delighted to collaborate with an iconic American brand such as Lands’ End, to accelerate the adoption of sustainable initiatives and bring low-impact fashion closer to the consumer.”
- Senior Vice President of Marketing at Recover™, Boris Mercier.
A shared commitment to circularity
The adoption of Recover’s recycled cotton fiber also supports Lands’ End’s ambition to becoming a more circular business.
“Lands’ End is committed to helping better our environment and minimize our impact on the earth with help from partners, such as Recover™. We look forward to the launch of our men’s and women’s denim collection this fall/holiday.”
- Kym Maas, Senior Vice President of Product and Merchandising at Lands’ End