Recover™, a leading material sciences company and producer of sustainable, premium recycled cotton fibre and cotton fibre blends, has got significant investment, resources, and best-in-class operators through a strategic partnership with STORY3 Capital. These resources will help Recover™ expand to meet the growing demand from the global fashion industry.
This partnership will accelerate Recover™’s efforts to transform the fashion industry by solving one of the world’s biggest environmental issues. STORY3 Capital brings significant investment, resources, and best-in-class operators to achieve Recover™’s growth initiatives.
The adverse environmental impact of the fashion industry is staggering, and the industry is lagging behind its climate action commitments and Sustainable Development Goals (SDGs). Cotton is one of the most damaging crops grown on earth, requiring large amounts of water, pesticides, and land. As an example, one t-shirt requires 2,700 litres of water, equivalent to what an average person drinks in three years.
Recover™ recycles industrial and pre- and post-consumer cotton waste, replacing the need to cultivate cotton, limiting the use of dyes through its ColorBlend system, and reducing textile landfill waste. Through its proprietary technology using a combination of art and science, Recover™ provides cost competitive, maximum performance fibres for both rotor and ring spinning applications. As per the Higg Material Sustainability Index, Recover™’s recycled cotton fibre has the lowest environmental impact score in the world.
As a result of the investment, Recover™ will increase its production to 200,000 metric tons of recycled cotton fibre per year by 2025. This will save nearly three trillion litres of water each year, equivalent to the drinking water consumed by three billion people on an annual basis, and allow 500,000 acres of land to be directed away from cotton cultivation for other uses.*
*Source: Data calculated according to our 2016 LCA Study, verified by Universitat de València, Aitex UNESCO. In 2022, we carried out a new LCA study, verified by EcoReview with an updated methodology. For more information, please visit our Sustainability page.
Recover™ is part of a fourth-generation family-owned company with a 70-year long history in textile recycling technology. Under the leadership of the Ferre family, Recover™ has specialised in creating premium recycled cotton fibre from textile waste using proprietary technology and innovative mechanical recycling machinery. The fibre is ultimately spun into yarn by supply chain partners and transformed into finished apparel garments and home textiles. Recover™ has supplied its recycled cotton and cotton blend fibres to illustrious brands such as Wrangler, H&M Group, Tommy Hilfiger, G-Star, The Northface, Billabong and Bonobo.