REAL
REAL. Today, Not Someday.
The fashion industry doesn't need more promises. It needs proof. As demand for recycled cotton grows, brands are looking beyond headlines and ambitious claims, seeking solutions they can trust, verify and scale. While much of the conversation continues to focus on what's next, Recover™ has spent decades investing in innovation and building what works today.
REAL is our response.
A statement of confidence in the product, infrastructure, partnerships and traceability systems we've built to help brands turn circularity ambitions into reality.
The future of circular fashion will continue to be shaped by innovation. But some solutions are already available, already proven and already operating at scale.
Over the last few years, Recover™ has continued to innovate and invest in its recycled cotton solutions while building industrial capacity and global partnerships. Today, our recycled cotton is integrated into global supply chains and was used in more than 200 million garments in 2025, proving that recycled cotton is no longer a future ambition, but a commercial reality at scale.
REAL is our call to not only look at what sustainability could become, but also at what it can already achieve.
Today, not someday.
Real recycled cotton
Is it really recycled?
Recover™ delivers genuine, recycled cotton made from verified textile waste and produced in our state-of-the-art recycling facilities. Supported by certifications, traceability systems, and verified impact data, providing brands with confidence that the recycled content they claim is the recycled content they receive.
Real accessibility
Can we use it now?
Recover™ recycled cotton was integrated in more than 200 million garments in 2025, sold by some of the world's largest retailers. Not in pilots. Not in prototypes. In products consumers can buy today.
Real impact
Does it make a difference?
Sustainability is at the core of what we do. Recover™ products are made from 100% recycled inputs, their environmental benefits are supported by third-party certified Life Cycle Assessments. Our impact is measurable, demonstrated and verifiable.
Real scalability
Can you supply us?
Recover™ has built four recycling hubs across Europe, Asia and the Americas, offering more than 95,000 MT of recycled cotton fiber capacity annually. 100% up and running to serve global, complex supply chains and brands globally.
Real quality
Will it perform?
Recover™ delivers recycled cotton fiber to leading brands and manufacturers. Our expertise in textile science, recycling and quality management ensures a fiber that is consistent, reliable and ready for scale production. Quality isn't a future ambition. It's embedded into every fiber we produce.
Real natural fiber
Will consumers want it?
Recycling doesn't have to mean replacing nature with artificial or synthetics. Recover™ transforms textile waste back into cotton fiber through a mechanical process that preserves the natural characteristics of the material, offering the familiar touch, feel, comfort, and performance cotton is known for.
Real traceability
Can you prove it?
Recover™ recycled cotton offers a triple end-to-end traceability system: GRS certification, physical tracer and digital tracer. Integrable into digital platforms and ready for Digital Product Passports. From textile waste to finished products, every step can be verified.
Real responsibility
Can we trust the company behind the fiber?
Recover™ operates with policies, processes and standards designed to protect employees, communities and the environment. From health and safety and chemical management to ethics, governance and employee wellbeing, responsibility is embedded across our organization. Because sustainability isn't only about products. It's also about how they're made.
