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Neela by Sapphire Fibres and Recover™ debut sustainable denim collection at Kingpins Amsterdam

Neela by Sapphire x Recover: a denim collaboration for circularity, sustainability and traceability

Recover™ recently collaborated with Neela by Sapphire Fibres - a Pakistan-based denim mill - to develop a circular denim, made with recycled fibers and no dye. We’re constantly collaborating with supply chain partners for more sustainable options. In this new collection, we wanted to create environmentally conscious fabrics while staying true to authentic denim. This meant zero dyeing and 100% traceability. The results will be showcased at world famous denim show Kingpins in Amsterdam on April 16-17th, 2025. For more details, visit us at Yellow Area, Booth E.

Recover™ Meets Neela by Sapphire Fibres

Neela by Sapphire Fibres is a denim mill based in Pakistan on a mission to change the way that denim is made and sold from Asia. From ensuring a healthy workplace to minimizing carbon footprint in their processes, their practices are designed to optimize sustainability and ensure ethical denim. Their focus on using eco-friendly fibers and sustainable processes made them the perfect partner for this collaboration. With shared values and an ambitious vision for a sustainable future, Neela and Recover™ worked in harmony to uphold the color and feel of high-quality denim while ensuring transparency and traceability.

Neela by Sapphire x Recover: a denim collaboration for circularity, sustainability and traceability
Neela by Sapphire x Recover: a denim collaboration for circularity, sustainability and traceability
Neela by Sapphire x Recover: a denim collaboration for circularity, sustainability and traceability

What Makes This Denim Low Impact?

The denim from this collection is low impact thanks to a number of factors:

Raw Materials

Due to the use of Recover™ fibers, we maintain the color and authenticity of the denim without depending on virgin cotton. Using these fabrics helps maintain a circular approach and

Traceability

The products from this collection have a physical tracer embedded with Recover Trace technology. This ensures full traceability and transparency and allows us to check the presence of Recover™ fibers in the product.

Zero Dyeing

One of the main factors setting this collection apart is zero dyeing. By eliminating the traditional dyeing processes, these fabrics have significantly fewer carbon emissions as well as reducing the use of water, chemicals, and energy. The natural characteristics of the denim clips used result in a unique shade with its own distinctive charm.

Soft, Authentic Denim

The end result is a classic authentic denim with a soft hand-feel, maintaining the signature look, feel, and quality we expect from classic denim.

All the characteristics of the new Neela by Sapphire and Recover recycled cotton collab for Kingpins Amsterdam

Making a Positive Impact

Our philosophy for this collaboration was driven by three core principles:

Reimagine - we’re working together to reimagine a more circular and sustainable future.

Restore - we’re pushing the boundaries, harnessing technology and new techniques to recycle materials.

Reinvent - we’re giving a second life to resources, ideas, and systems. By reinventing what already exists, we cut down on waste and breathe new life into the old.

Neela by Sapphire Fibres x Recover™

Taking Steps Towards a Circular Economy

Projects like this demonstrate the value of collaboration in advancing a circular economy. As both brands and consumers continue to seek more responsible denim, this collaboration offers an innovative and efficient solution whilst maintaining high-quality denim. At Kingpins Amsterdam, buyers and designers will have the opportunity to explore the collection and see how conscious creation and great design can go hand in hand.