Fruit of the Loom

Fruit of the Loom and Recover™ collaborate with a new collection

Fruit of the Loom®, the iconic and beloved apparel brand, has partnered with Recover™ to release a new limited-edition collection of classic fit t-shirts, available on Fruit.com and Amazon.

Quality and inclusivity

With inclusive sizing and responsibly sourced fabric and material, each sustainably designed t-shirt is made with 20% of Recover’s best in class recycled cotton fiber and is available in eight gender-neutral colors. The unisex cotton t-shirt is made to last with double-needle stitching for extra re-enforcement and the shoulder-to-shoulder cover seam tape ensures maximum comfort.

Recover™ fiber for a Fruitful future

As one of the world’s largest manufacturers and marketers of casual wear, Fruit of the Loom is committed to reducing the environmental impact of its products across the total value chain. By partnering with Recover™, Fruit of the Loom confirms itself as an innovative player that takes sustainability seriously and accelerates its positive momentum in the pursuit of its goals laid out in its sustainability plan, Fruitful Futures.

Accelerating adoption

"We're delighted to collaborate with Fruit of the Loom in order to accelerate the adoption of sustainable initiatives within the casual wear segment. The universality of the collection perfectly fits with the values of the Recover™ brand to achieve circular fashion for all", commented Boris Mercier, Senior Vice President of Marketing at Recover™.