Fruit of the Loom and Recover™ collaborate with a new collection
Fruit of the Loom®, the iconic and beloved apparel brand, has partnered with Recover™ to release a new limited-edition collection of classic fit t-shirts, available on Fruit.com and Amazon.
Quality and inclusivity
With inclusive sizing and responsibly sourced fabric and material, each sustainably designed t-shirt is made with 20% of Recover’s best in class recycled cotton fiber and is available in eight gender-neutral colors. The unisex cotton t-shirt is made to last with double-needle stitching for extra re-enforcement and the shoulder-to-shoulder cover seam tape ensures maximum comfort.
Recover™ fiber for a Fruitful future
As one of the world’s largest manufacturers and marketers of casual wear, Fruit of the Loom is committed to reducing the environmental impact of its products across the total value chain. By partnering with Recover™, Fruit of the Loom confirms itself as an innovative player that takes sustainability seriously and accelerates its positive momentum in the pursuit of its goals laid out in its sustainability plan, Fruitful Futures.
"We're delighted to
collaborate with Fruit of the Loom in order to accelerate the adoption of
sustainable initiatives within the casual wear segment. The universality of the
collection perfectly fits with the values of the Recover™ brand to achieve
circular fashion for all", commented Boris Mercier, Senior Vice President
of Marketing at Recover™.